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Explore the consumerization of health care at this year’s Summit

According to a new report published by Kaufman, Hall & Associates, only 8% of hospitals are meeting patient expectations. Few hospitals and health care providers understand the changing health consumption landscape—an area that’s increasingly influenced by technology. In fact, according to the study, only 14% of health systems have digital capabilities that enable consumer engagement.

The need to meet changing consumer expectations will be a big topic at the upcoming Customer Intelligence Summit in Washington, DC. This year’s Summit features talks from health care professionals about the ways customer insight helped them develop successful marketing strategies, improve retention and improve their relationship with consumers.

If you work in health care, here are some must-see sessions that will transform the way you see customer relationships.

Follow Priority Health’s lead in identifying the moments that truly matter

Priority Health, Michigan’s second largest health plan provider, drives improvements in its customer experience metrics by doing something many health care organizations fail to do: pinpoint and improve specific touch points along the member journey. Priority Health is the 2017 Customer Experience Visionary Award winner, and they’ll be at the Summit to share their story.

In a breakout session, Nathan Foco of Priority Health will join Molly Schmied from the Ohio State University and Frank Tooley of Southwest Airline to explore ways of better understanding the end-to-end patient journey and improving the quality of care.

Get Don Draper lessons from Aurora Health Care

The consumerization of health care means organizations need to really step up their marketing game to drive growth. Today, consumer-centric marketing campaigns—those that speak to the real needs and wants of patients—are the ones that resonate in the market.

At this year’s Summit, Aurora Health Care will share how it collaborates with customers to refine and optimize marketing campaigns. In a breakout session, Darrell Beneker of Aurora Health Care will join Susan Frazier of PBS and Susan Corbelli of SMUD for an engaging discussion on effective ways of enhancing your go-to-market strategy with customer insight.

Ask the Cleveland Clinic anything

If you still have questions after all these sessions, don’t miss the AMA Live Q&A featuring Cleveland Clinic's Misti Allison. Come with questions prepared, or let the discussion inspire new insight for your organization.

Join customer experience and marketing experts from different fields, including health care, at the Vision Critical Customer Intelligence Summit in Washington, D.C., September 18-19. Register today to save your spot.