Every innovation we are building into the Sparq 3 platform is aimed at making it easier for our customers to focus on building relationships, while making the platform more flexible, more scalable, faster and easier to use.
We are in an industry that respects innovation above all else so heading into this year’s Summit, we wanted to push the boundaries of innovation more than ever before. Our goal: provide technology that makes it simpler for you to accomplish more, simpler to create deeper insight faster, and simpler to share your best work with your organization.
Vision Critical President, Chief Product Officer Divesh Sisodraker unveils exciting product announcements to help companies build better customer relationships.
More detailed information about all our new products can be found on the Summit Hub, but I wanted to share the highlights.
Members Hubs and Sparq Share provide social spaces that make sharing content and engaging with members and stakeholders as simple as posting to Facebook.
Member Hubs and Sparq Share: New ways of sharing and distributing insight within Sparq
Sharing back what you’ve learned with your community members is a critical step to building deeper customer relationships. It creates mutual value and ensures that your customers remain actively engaged and invested in your community.
Connected Communities provide global and multi-language brands a dramatically simplified way to manage and engage multiple insight communities using one, centralized interface.
Connected Communities: A big step to centralizing customer intelligence
To continuously deliver innovative products, effective marketing campaigns and memorable experiences, companies need a holistic view of their customers. Creating a centralized customer intelligence ecosystem that breaks down silos across brands and markets is key to doing that.
Relationship MemoryTM as a Service is a powerful and flexible new way to connect any third-party insight tool, like SurveyGizmo or Remesh, to the Relationship MemoryTM that you already have in Sparq 3.
Relationship Memory as a Service: Ask any way you like, in more ways than ever
Many Vision Critical customers already complement Sparq with other intelligence tools in their quest for customer insight. But, until today, there was no connective tissue between these tools. There was no collective understanding of the customer because different tools acted as independent silos with their own data stores. The result: limited customer insight and a disconnected, not-so-seamless customer experience.
Social Media Deployments open more ways of reaching members and driving engagement by allowing you to invite community members to Sparq 3 activities through Facebook Messenger and WeChat.
Customer Relationship Intelligence Science, or CRIS, is our proprietary suite of Artificial Intelligence (AI) applications. CRIS can recommend ways to maximize engagement, leverage advanced models to fill in gaps in your data, and suggest the right activities to drive deeper insight.
There is more that I can highlight, but what is exciting is that there is more innovation to come. In 2018, you’ll hear about advances that will underpin a growing movement to radically transform the approach we take to aid your intelligence gathering.
Vision Critical puts relationships at the center of customer intelligence with expanded vision for Sparq® 3 platform - Vision Critical
New product innovations introduced at the Customer Intelligence Summit include artificial intelligence applications to optimize engagement, integration with best-in-class intelligence tools, and an enterprise-grade content sharing platform to drive value to community members and internal stakeholders … Read more
Vision Critical is working hard to provide you with technology to redefine how your brand thinks about relationships with your customers. Why? To give you a platform for relationship intelligence today, tomorrow and well into the future.
If you have any questions about these new features, please let us know below.