Susan Corbelli, principal market research specialist at SMUD, sat down with Scott Miller, CEO of Vision Critical, to share her thoughts on developing a deeper partnership with customers, improving marketing programs and delivering high-quality insight in less time.
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Career and media lessons from Nielsen’s Lynda Clarizio
Lynda Clarizio has seen the world of advertising evolve from several vantage points thanks to a varied career that goes back to the early days of the commercial Internet. Now president of U.S. media at Nielsen, her overriding advice to attendees at the closing keynote of the Customer Intelligence Summit’s first day: Take risks, embrace challenges, and be yourself.
Putting customer relationships above all else
A few weeks ago at the 2017 Customer Intelligence Summit, we encouraged attendees in the room to change not just what you’re doing, but why. We asked you to reframe your entire approach to customer intelligence gathering—to put customer relationships above all else.