LinkedIn is this year’s Product Innovation Visionary Award winner.
With “Members First” as a core value, LinkedIn needed a way to have an ongoing, two-way conversation with its members. Adding seven insight communities to its research toolkit has revolutionized the way LinkedIn does research. LinkedIn can now gather agile insight to keep pace with the speed of product development decisions from idea generation to design to in-market feedback, rather than going on gut or waiting for the results from slower approaches. For example, the insight communities were heavily leveraged in the recent redesign of the LinkedIn desktop experience.
The ROI is in delivering insight in time to have an impact on decision making.