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How POLITICO leverages audience insight

POLITICO is this year’s New Community Visionary Award winner.

Politico, a Washington, D.C-based global news and information company, is this year’s New Community Visionary winner. Its community of influencers includes high-ranking government officials and C-suite executives. Previously, the company could answer Who, What, Where, When and How, but were missing the Why. Pairing the Sparq platform with analytics from other data sources gives Politico an understanding of what makes influencers tick, helping it to anticipate audience needs and improve strategy, content and advertising partner relationships.