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How Priority Health increased its Customer Experience Index

Priority Health is this year’s Customer Experience Visionary Award winner.

Priority Health, Michigan’s second largest health plan, with nearly 800,000 members, wins the Customer Experience Visionary Award. Its community helps it to develop innovative products and programs and to improve communications, which engages people more in their health care. In one recent case, the company used feedback from its community to rework a critical customer communication piece in a single day. Priority Health has seen increases in its Customer Experience Index as it uses its community to pinpoint touchpoints along the member journey to improve. Without the actionable, timely and targeted data from its community, this wouldn’t be possible.