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Why CPG and retail pros need to be at this year’s Summit

More than 8,300 retail stores are expected to close this year. With the so-called retail apocalypse hanging over the industry’s head, the need to get closer to customers has never been more important for CPG and retail companies.

The 2017 Customer Intelligence Summit in Washington, DC will provide actionable ideas on how companies can rise to the challenges of today’s retail landscape. Here’s a preview.

Deliver the right kind of insight for product development

Customer insight can help drive growth—in many cases, double digit growth.

For Jamieson Laboratories—the number one brand of vitamins, minerals and natural health supplements in Canada—that’s exactly what happened when it engaged with customers to improve packaging and other elements of a marketing campaign. The result: significant sales growth in a category that was trending down.

Sarah Koval from Jamieson Laboratories will share the company’s story at the Summit. Her session on agile product development also features Karen Bills from LinkedIn and Elizabeth Macrae from Atlantic Lottery Corporation

Discover your next generation of customers

Many established CPG and retail companies are looking for the next area of growth opportunity. A decade ago, that meant understanding Millennials—but that generation has grown up and companies need to prepare for what’s on the horizon.

Technology expert and writer Alexandra Samuel has done a lot of work on the next generation of consumers—dubbed iGen—and she’ll be sharing her insight at the Summit. Join Samuel’s session for a fascinating look at iGen’s use of technology, and what brands need to do to capture and attention of these young consumers.

Learn how Red Bull scored scored massive wins in customer intelligence

Developing customer relationships is a long-term commitment, but the insight that you get can have an immediate impact. With the right strategies and workflows, you can start getting timely and actionable insight that drives customer-centric decision-making.

Laura-Lynn Freck, senior manager of shopper and category insights at Red Bull, will discuss how she made the best out of the first year of her company’s insight community. She will be joined by Madialen Cahen from Jacquet Brossard and Ettie Etela from Scripps Networks Interactive UK.

Develop seamless customer experiences

Despite statements from executives across all fields, the quality of customer experiences is deteriorating. According to research by Forrester, the growing discrepancy between desires and implementation is putting many brands in danger of losing customers.

At the Summit, Rick Parrish, Principal Analyst at Forrester Research and author of The US Customer Experience Index, 2017, will shares strategies to develop a CX framework that drives customer-centric decisions at all levels of your organization.

See how Keurig delivered incredible ROI

If you know a coffee fanatic, you know how willing they are to share their opinions and thoughts about the best coffee out there. Keurig took advantage of this enthusiasm to develop an active community of coffee enthusiasts. In the process, the company saved over $800k in research costs.

In a breakout session, Ellen Chen, consumer insights specialist at Keurig Canada, will share the types of ROI measures that matter to her and, ultimately, to her company’s C-suite. Lindsey Colella of Sun Life Financial and Emily Driscoll of Bauer Media UK will also share some actionable tips for demonstrating the ROI of customer relationships.

Join hundreds of marketing, customer experience and customer research professionals in CPG and retail at Vision Critical’s Customer Intelligence Summit, in Washington, D.C., on September 18-19.