Score massive wins in your first year with your community
Innovative companies are getting huge results from their insight communities in less than one year. So, what’s their secret? According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all.
Closing the reality gap between the C-suite and customer experience
Most executives today claim that customer experience (CX) is a top goal for their business, but Forrester’s research shows that companies aren’t making meaningful improvements in this area. At Summit, Rick Parrish, a Forrester principal analyst servicing customer experience professionals, shared results of a recent study that shows an alarming lack of leadership in CX across all industries.