Deliver agile insight for agile product development
Innovative companies are including customers throughout the product development process. According to Jamieson Laboratories manager of insights Sarah Koval, the speed of innovation needs the speed an insight community can offer, and it’s a great way for the company to tap into its customer base.
The need for speed: Exploring agile product development at #VCSummit
About 95 percent of new products fail in the market. This stat, from Harvard Business School, is a painful reminder that product innovation isn't easy. And as competition increases in many industries, the need to launch hit products will only become more important in the years ahead.
Closing the reality gap between the C-suite and customer experience
Most executives today claim that customer experience (CX) is a top goal for their business, but Forrester’s research shows that companies aren’t making meaningful improvements in this area. At Summit, Rick Parrish, a Forrester principal analyst servicing customer experience professionals, shared results of a recent study that shows an alarming lack of leadership in CX across all industries.